Who You Are:
You are currently spending a minimum of $20k/month on Google ads, and are planning to grow your business by 5-10x in the next year.
You have a proven product or service, and your customers love you! You might feel like you have either hit a growth plateau in your paid advertising, or are not sure how to improve your performance (e.g. you don’t know exactly what’s working and what’s not).
I help companies get clear(er) on their return on ad spend, use data to identify the highest-potential areas for improvement, and execute Google Ads strategies and tests to move the needle forward.
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I have especially found success in working with venture-backed, innovative companies. Types of products or services that work particularly well with my method include:
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Subscription services or products, or companies with high customer LTV
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Lead generation/new customer acquisition for financial, health, and services industries
My clients have gone on to:
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Secure subsequent rounds of funding
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Gone from a handful of sales to a becoming major players in their industry
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Maximized their overall return on ad spend, through smart strategies that don’t rely on vanity metrics​

Hi! I'm Michele.
I help demystify digital advertising, and empower marketing leaders to make data-driven decisions backed with 8 years of practical experience. Though I specialize in Google Ads, I am a holistic marketer; working together often results in business transformation that goes well beyond your Google Ads strategy.
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Before working independently, I worked as an advertising strategist at Google. I've also worked in energy efficiency, non-profits, and wine science. I received a B.S. in Biology from Georgetown University. In my spare time, you might find me working on my MA in Psychology, hosting dinner parties, or out on a long mountain bike ride somewhere in the Santa Cruz mountains.
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$4,000 USD / month minimum, based on spend bands
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Monthly strategy sessions
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Comprehensive Google Ads campaign management
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Live reporting dashboard
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Ways we can work together:
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$400 / session​
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Email intake form
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1 hour live Zoom session
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Outline of follow-up action items
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Interested in working together?
Schedule a complementary discovery call, or email me at michele@mjaeger.co to see we're a fit.